Native Ad Workshop & Case Study – 7ROI

Native Ad Workshop & Case Study – 7ROI

7ROI invites YOU to join our 2-day Native Ad Workshop & Case Study! October 17th – 18th, 2016 Improve your native ad buying chops by learning from the best! Beginners and intermediate native buyers welcome. FREE TO JOIN This two day event will cover: Campaign research and set-up How to scrape widget IDs Why CTR is KING RevContent explained Understanding the data/setting optimization thresholds Ad copy analysis/optimization Open Q&A AND MUCH...
Why Affiliates Always Assume Networks Are Shaving

Why Affiliates Always Assume Networks Are Shaving

Today I want to talk about a very controversial topic that we have all been affected by in one way or another. This topic has so many misconceptions and leaves everyone pointing fingers while few understand the bigger picture. For this reason, I want to clear up the topic and address the elephant in the room.  What I’m referring to is of course the practice of CPA Networks using Throttling/Shaving/Scrubbing on their affiliates’ traffic.  I will explore the main reasons networks shave/throttle and the ethical or unethical motivations behind it. What is Shaving/Throttling? Networks sometimes have the ability to prevent a % of your conversions from displaying in your affiliate portal reporting.  Let’s say a network decided to enable throttling at 10% for your affiliate account.   If you received 10 conversions that day, the affiliate portal would only reflect 9 conversions.  This might not seem like a huge deal if...
Why You Shouldn’t Start Media Buying With A Limited Budget

Why You Shouldn’t Start Media Buying With A Limited Budget

Over the past few years, media buying has become one of the more popular methods for traffic delivery. Since the emergence of these paid platforms, more and more marketers have abandoned organic traffic sources and moved into the paid platforms.  I’m going to take a moment to explain why this is not a good idea for new marketers with limited budget. Effective Media buying requires a massive amount of testing.  Testing requires a solid starting budget.  Most marketers who start buying traffic understand that they will likely lose money during a test.  You should never start a test unless you can afford to lose money. Let’s say you start testing Muscle supplements on Facebook.  You start with 2-3 landing pages, 3-4 ad copies and 2 offers.  The number of variables you are testing will help determine how much you need for a starting budget.  As you can see above, we...
Why Affiliates Are The Hardest Working People In The Industry

Why Affiliates Are The Hardest Working People In The Industry

No matter what our role is within the industry,  we all rely on affiliates.  Most of us fail to understand the vital role affiliates play in the grand scheme of things, the rest of us take it for granted. Most network employees, (Biz Devs, Affiliate Managers, Techs and Accounting) understand the role of affiliates to the extent that they ” Run Traffic” BUT do they really understand what is going on behind the scenes and how much work and effort is required to “Run Traffic”? I mean it can’t be that hard, right?  They take some offer links and plug them into their current website and Voila!  In other cases they setup an email creative, turn on their mail client and BOOM!  Media buying is by far the most simple, they just make up an ad, throw in some offer links and buy traffic.. How hard can it be?...
The Importance of Click Trackers  – Why Data is LIFE

The Importance of Click Trackers – Why Data is LIFE

Many of you might consider this blog post to be redundant but using this essential tool in the online game isn’t as obvious as you might think. The Reality: A very small percentage of Affiliate Marketers understand the importance of Click Trackers and effectively use them. We have all been told that less than 1% of Affiliate Marketers are successful and approx 1% of those achieve ‘Baller’ Status.   I would say 99.9% of those who achieve ‘Baller’ status use Click Trackers.  If you are currently making money online and don’t use a click tracker, you are missing the most important aspect of the game.  Using a Click tracker could mean the difference between 4 figures a month and 6 figures a month.  For some of you, using a Click Tracker could mean the difference between you failing and making a profit. What is a Click Tracker? A Click...
Marketing 101:  What Time Should I Post On Social Media?

Marketing 101: What Time Should I Post On Social Media?

Trying to grow your social media following?  First things first – are you putting valuable content out there?  We’re talking posts, graphics or videos that your followers find useful – content that solves their problems, satisfies a need, answers a question or entertains.  Your followers want quality, NOT quantity.  They want to be engaged! Once you’ve developed a strategy and style for your content, the next step is to figure out the best time to post.  Each social media platform has their own audience analytics page – find those insights and see what time the largest quantity of your followers are online.  In addition, cross reference that data with the information collected by Microsoft below – which identifies the target audiences and optimal sharing times on email, Facebook, Twitter, Instagram, and...